51

Docomomo
  • 51
    • Explore the register
    • Designers
    • Styles of the Modern Era
    • Resources
  • Latest News
  • Events
    • Upcoming events
    • Modernism in America Awards
    • International Docomomo Conference
    • Tour Day
  • Support
    • Membership
    • Theodore Prudon Fund
    • Why become a member
    • Members & Supporters
  • Engage
    • About
    • Regional chapters
    • Start a chapter
    • Submit a site you love
    • Get involved
  • Search
  • 51
  • Register

Loews Philadelphia Hotel

Philadelphia Saving Fund Society (PSFS) Building
Excellent
  • International Style
  • Identity of Building/Site
  • History of Building/Site
  • Evaluation
  • Documentation

Loews Philadelphia Hotel

Site overview

The PSFS Building is a 36-story steel-framed building that rises 491 feet above street level. Polished black granite, light gray limestone, black and gray brick, and stainless steel are used to create form and massing on the building’s exterior. The building has been described as visually “sleek and streamlined” with it vertical bands and horizontal ribs. It is divided up into three sections – the base, the cantilevered office slab, and the vertical service “spine.” Howe & Lescaze were involved with the entire design of the building down to the smaller details including the sign graphics, bathroom fixtures, clocks manufactured by Cartier. The rooms on the top floor were reserved for use by the board of directors. These rooms were detailed with a mix of high-end woods, brass fixtures, and custom designed furniture. Although the building began construction after the stock market crash of 1929, the PSFS company invested high-quality materials in the construction of their building as a means of demonstrating their commitment to the future of the company. The most visible feature of the building which can be seen from a great distance away, is the 27-foot high “PSFS” roof sign that is a focal point of the Philadelphia skyline. As a result of the thoughtful use of materials and design, the building has to be an enduring presence since it opened in 1932.

Loews Philadelphia Hotel

Site overview

The PSFS Building is a 36-story steel-framed building that rises 491 feet above street level. Polished black granite, light gray limestone, black and gray brick, and stainless steel are used to create form and massing on the building’s exterior. The building has been described as visually “sleek and streamlined” with it vertical bands and horizontal ribs. It is divided up into three sections – the base, the cantilevered office slab, and the vertical service “spine.” Howe & Lescaze were involved with the entire design of the building down to the smaller details including the sign graphics, bathroom fixtures, clocks manufactured by Cartier. The rooms on the top floor were reserved for use by the board of directors. These rooms were detailed with a mix of high-end woods, brass fixtures, and custom designed furniture. Although the building began construction after the stock market crash of 1929, the PSFS company invested high-quality materials in the construction of their building as a means of demonstrating their commitment to the future of the company. The most visible feature of the building which can be seen from a great distance away, is the 27-foot high “PSFS” roof sign that is a focal point of the Philadelphia skyline. As a result of the thoughtful use of materials and design, the building has to be an enduring presence since it opened in 1932.

Loews Philadelphia Hotel

The former PSFS Building, now Loew's Philadelphia Hotel.

Site overview

The PSFS Building is a 36-story steel-framed building that rises 491 feet above street level. Polished black granite, light gray limestone, black and gray brick, and stainless steel are used to create form and massing on the building’s exterior. The building has been described as visually “sleek and streamlined” with it vertical bands and horizontal ribs. It is divided up into three sections – the base, the cantilevered office slab, and the vertical service “spine.” Howe & Lescaze were involved with the entire design of the building down to the smaller details including the sign graphics, bathroom fixtures, clocks manufactured by Cartier. The rooms on the top floor were reserved for use by the board of directors. These rooms were detailed with a mix of high-end woods, brass fixtures, and custom designed furniture. Although the building began construction after the stock market crash of 1929, the PSFS company invested high-quality materials in the construction of their building as a means of demonstrating their commitment to the future of the company. The most visible feature of the building which can be seen from a great distance away, is the 27-foot high “PSFS” roof sign that is a focal point of the Philadelphia skyline. As a result of the thoughtful use of materials and design, the building has to be an enduring presence since it opened in 1932.

Loews Philadelphia Hotel

Loews Philadelphia Hotel

Site overview

The PSFS Building is a 36-story steel-framed building that rises 491 feet above street level. Polished black granite, light gray limestone, black and gray brick, and stainless steel are used to create form and massing on the building’s exterior. The building has been described as visually “sleek and streamlined” with it vertical bands and horizontal ribs. It is divided up into three sections – the base, the cantilevered office slab, and the vertical service “spine.” Howe & Lescaze were involved with the entire design of the building down to the smaller details including the sign graphics, bathroom fixtures, clocks manufactured by Cartier. The rooms on the top floor were reserved for use by the board of directors. These rooms were detailed with a mix of high-end woods, brass fixtures, and custom designed furniture. Although the building began construction after the stock market crash of 1929, the PSFS company invested high-quality materials in the construction of their building as a means of demonstrating their commitment to the future of the company. The most visible feature of the building which can be seen from a great distance away, is the 27-foot high “PSFS” roof sign that is a focal point of the Philadelphia skyline. As a result of the thoughtful use of materials and design, the building has to be an enduring presence since it opened in 1932.

Primary classification

Residential (RES)

Terms of protection

The Philadelphia Historical Commission reviews building permit applications for properties listed in the Philadelphia Register of Historic Places.

Designations

National Register of Historic Places, listed on December 8, 1976
National Historic Landmark, designated on December 8, 1976
Philadelphia Register of Historic Places, listed on November 11, 2005

Author(s)

Allyson Mehley | Columbia University | 5/19/2007

How to Visit

Open to the public

Location

1200 Market Street
Philadelphia, PA, 19107

Country

US

Case Study House No. 21

Lorem ipsum dolor

The former PSFS Building, now Loew's Philadelphia Hotel.

Loews Philadelphia Hotel

Designer(s)

William Lescaze

Architect

Nationality

American

George Howe

Other designers

George A. Fuller Company (Building Contractor)

Related News

Buildings as Ad: The Penn Mutual Insurance Company Headquarters

corporate modernism, philadelphia

April 18, 2022

Related chapter

Greater Philadelphia

Related Sites

Commission

1929

Completion

November 1932

Others associated with Building/Site

Philadelphia Saving Fund Society/President, James M. Wilcox

James M. Willcox was president of PSFS from 1924-1934. His tenure led the growth of the company through the expansion of branch locations. He served a critical role in the development of PSFS through his support of and collaboration with the architects, Howe &amp. Lescaze.

Original Brief

Commission brief:
In 1926, the Philadelphia architecture firm of Mellor, Meigs, and Howe received a new commission from the Philadelphia Saving Fund Society (PSFS) for a 15-story bank and office building. The firm produces a Beaux-Arts inspired design but the project is put on hold until the company tests the feasibility of the proposed site on South 12th Street. After testing the new location for two years and confident of the site, PSFS makes the decision to move forward with the skyscraper project.

Because George Howe ends his working relationship with Mellor &.; Meigs during 1928, PSFS solicits design schemes from both the original firm and Howe in 1929. Upon review of the submitted schemes, they rejected the more traditional design submitted by Mellor & Meigs and opt for Howe’s modern proposal. Howe had discarded the earlier Beaux-Arts concept in favor or one that referenced ideas of the European International Style and the Chicago School.

In 1929, Howe enters into a new partnership with William Lescaze. Lescaze, a Swiss-born architect, was devoted to the ideas of Modernist design. With the formation of the new partnership, the two architects begin jointly developing the design scheme for PSFS.

Design brief:
The design for the building evolves during 1929 and 1930. Although George Howe independently submits the original design proposal, it was after he began working with William Lescaze that the design begins to reflect the building’s final form.

In July of 1930, a model of the proposed skyscraper is presented to the PSFS Building Committee. President Willcox encourages the architects to continue working the scheme. He is concerned that the detailing is too horizontal and wants a design that speaks to the verticality that will be reflective of the height of the building. By this point, the building design is 36 stories tall. Numerous variations of the scheme are work